Hello again Kickstarter! We are Pinn, the team behind  Dream Car, Mixed Animals, Infinity Pillow and Cosmos.  After almost three years of design and countless prototypes, we are happy to share our latest project, Hop by ODA made in collaboration with London based design agency LAYER.

 The ultimate modular bag system

Business in Hong Kong. Stopover in Kyoto. A long weekend in Paris. Extend your mobility with Hop the modular bag system.

Hop is a set of modular bags designed to adapt to your needs on the go.  It comes in two parts, an everyday Backpack and a Shoulder Bag, which can be magnetically fixed together to form a single piece of carry-on weekender. 

Use the Backpack for everyday carry.  Or snap on the Shoulder Bag for a short trip. This modular set up lets you move around like a pro, as you go from minimal to maximal, and back to minimal. All in a snap.

 A set of bags unlike any other

Arrive, Unsnap, Save Time 

Drop what you don't need, Grab what you want. No more packing, unpacking and repacking

For Life On The Go

A bag that adapts to your life, wherever you go.

From weekday to weekend, from the office to the gym to across continents, from daily essentials to high tech gear to a few changes of clothes for a short trip. Carry your valuables with compactness, flexibility, and mobility in mind. 

Made for Mobility

The minimalistic design with clean lines suits every situation. For work or play, in the city or the countryside, dressed up or dressed down, you'll for sure look good.




 Stretch Goals - more color options!

Choose any colors combination to match your style


Oda is a new brand created by Hong Kong based product development studio Pinn, in collaboration with London based design agency LAYER.

At Oda, we want to help modern citizens live, work and travel better so they can focus on what matters most. Hop is our first collection of travel bags designed to meet the ever-changing demands of the modern life.

We have been working on the project since April 2017. Every detail matters to us, so we spend the necessary time to customize the materials, make dozens of prototypes, tweak the design and select the right partner for manufacturing. By bridging innovative design with hands-on production, we seek to build products that combine style, practicality and durability for lifelong relationships.

Process and Timeline

Risks and challenges

This is our 5th project on Kickstarter. We have launched 4 successful Kickstarter projects previously, all of which have met the expected delivery date within one to three months. We are seasoned product makers since 2011. We are confident that the Hop bags will be delivered on time. We're working closely with our partner producer, who has three generations of experience in manufacturing bags and luggage. We visit the production site regularly as it is just 50 miles from our Hong Kong office. We have also already invested in the tooling for the custom designed parts. In case of an unforeseen events such as logistics delay, we will make sure to keep communication open and try to solve any issues as soon as possible. We invest in our products. Backers and customers have all been impressed by the level of detail in design and superior quality in execution for our existing products. Being a small team of passionate designers and entrepreneurs at Pinn, we take tremendous pride in investing in the best materials to create the finest products at the fairest price.

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Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

Designed to stand the test of time. Hop is designed to last you for years. From the way it's made - with strong materials, handmade to the highest standards, and tested extensively for durability. To the way it's used - for work or play, in the city or the countryside, dressed up or dressed down. Designed to evolve with you. The unique modular design of the Hop system means that the capacity of the bag can be extended in the future, reducing waste and the use of extra materials. We plan to create a system that allows you to upgrade the set with new and different units that can be combined with existing units. Instead of owning many redundant bags with similar features, the Hop set will be the only one that you need. Designed for performance and durability. Our trusted production partner has been manufacturing bags sold to 73 countries for 48 years. Working closely together, we ensure the Hop bags comply with American Society for Testing and Materials (ASTM) standards, such as colorfastness, abrasion resistance, zipper durability, impact resistance, and handle strength.

Sustainable materials

No unnecessary materials. For production, we choose lightweight fabrics, use fewer pieces in our pattern, and use as few seams as possible. The result is a minimalistic design without any unnecessary materials or processes. No harmful chemicals. We avoid harmful chemicals and ensure that materials comply with California Proposition 65 (CP65) standards as well as Registration Evaluation Authorization and Restriction of Chemicals (REACH) standards. Innovative processes. Whenever possible, we make parts using innovative methods that are safer and less harmful to the environment. For example, the magnetic modular dividers are made by high frequency welding, a clean and efficient process that produces good-looking and stable quality products.

Environmentally friendly factories

Our partner producer is accredited by ISO9002 (Quality Assurance - International Organization for Standardization), ISO/IEC 17025 (Testing and Calibration Laboratories - International Organization for Standardization), BSCI (Business Social Compliance Initiative), and FSC (Forest Stewardship Council). They have 48 years of experience in manufacturing bags. It is now run by the third generation who share similar values as us in producing high quality products while treating workers well. We often visit each other as we are only 50 miles away.

Sustainable Distribution

We believe every detail matters. Just like all other products at Pinn, the Hop system will be shipped in well-designed packaging. We design them with minimal or no glue at all, and make them with lightweight yet sturdy materials. All will be recyclable and ready to ship, so there's no need for an additional shipping box, saving materials, weight, space, costs and waste.