We’re just gonna say it: Your puffy jacket sucks.

Your insulated jacket uses outdated technology that’s over 80 years old. Its fabrics trap humidity and sweat, causing you to overheat when active and leaving you wet and cold when you stop. The stitching used to keep the antiquated insulation in place prevents sufficient weather protection. Additionally, its style and colors look out of place in urban settings, resulting in a closet full of jackets you rarely use.

Welcome to the 21st century. The AirLoft Jacket is the next generation of insulated jacket. Built from the fiber up by chemists and tested by athletes, the AirLoft Jacket is designed to solve all the performance issues of other insulated jackets with a style you can wear anywhere, no matter the weather, season, or occasion. This jacket is temperature regulating, breathable, stain-proof, water resistant, durable, packable, and versatile. Providing ultimate freedom, you’ll forget you’re wearing it.







The AirLoft Jacket is packed full of features and meticulously crafted with four zip pockets, a cinch hood, drawstring waist, elastic cuffs, and a packable stuff pocket. The modern cut and tailored silhouette ensure freedom of movement and a flattering fit, making the AirLoft Jacket a staple you can wear in both urban and outdoor environments. 






When we set out to build a jacket as dynamic as your daily life, we knew we had to start from the fiber up. Our AirLoft™ technology combines Toray’s new 3DeFX+® hollow-core, 360-degree stretch insulation with Primeflex® 4-way stretch, weather-resistant exterior fabric. AirLoft™ is built to breathe freely, move with the body, dry quickly, and keep you warm even in the wettest conditions. AirLoft™ is ready for the broadest temperature ranges and unrestricted movement. The AirLoft™ system is Bluesign approved and vegan for a more sustainable world. 




Let's make one thing clear - this is NOT just an outdoor jacket! The AirLoft Jacket has been meticulously designed and crafted from the yarn level up to perform, look great, and feel great in every scenario, no matter the weather or occasion. Its matte fabric, tailored fit, and lack of exterior branding make it as at home in the office as it is in the outdoors.





The AirLoft Jacket is designed and sized for a flattering and slimming, yet comfortable fit. Please refer to the size chart for specific garment measurements by size.

Active Fit: The flattering, tailored fit is neither tight nor relaxed. Active-fitting technical garments may be worn alone, over mid-layers, or under a shell.

*Please note: The size chart refers to the actual garment measurements of the product. In order to get the best fit, the garment measurements should be 1-2" LARGER than your body measurements to allow for the "wrap" of the fabric.

If you have any questions about sizing and fit, please send us a note at [email protected]

When necessary, wash with like colors and mild detergent on cold. Line dry or tumble dry low. Do not use bleach or fabric softener, as these chemicals will damage coloring and water resistance.

Reactivating Water Resistance: Over time, the water resistance may appear to wear down. Reactivate it with a quick tumble in the dryer on low or by applying a tech wash.

Avoid oils and grease, as they will permanently damage the water repellent treatment and possibly stain the piece.


We work with a vertically-integrated manufacturer that provides a fully transparent and ethical supply chain from the yarn to the finished jacket. They have decades of experience working with performance fabrics at the highest standards, including Worldwide Responsible Accredited Production (WRAP) standards and Bluesign.


Click here to access our press kit. For press inquiries, please email [email protected]

Western Rise was founded in 2015 with a desire to provide freedom for men who want to own less and experience more. We maximize life's possibilities by making the world's most versatile clothing, no matter how you live, work, or play. Premium performance clothing built and tested to endure the extremes, so you do more with less in any situation whether that's outdoors, traveling, or day-to-day, without sacrificing style, performance, or comfort.

Our small team has been working years to bring this project to you. We know you will love it as much as we do.

We believe it is not just our responsibility but our obligation to protect the world we are part of and enjoy. This belief affects everything we do, from how we choose fabrics to who we support. So, we speak up and put our money where our mouth is.

As 1% for the Planet members, we donate 1% of our annual revenue to grassroots social and environmental non-profits. We fund and advocate for initiatives to preserve wild places and support social causes that make a difference for our planet.

We are also proud to be a Climate Neutral Certified company. This means we’ve measured, offset, and reduced our company’s carbon footprint. The three-step process ensures Western Rise operates with net-zero carbon emissions.

We can't say it enough. Thank you for believing in us. We can't wait to get these new pieces in your hands.

This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 1,100+ successful Kickstarter projects with over $460M raised between them.

We launch our most innovative lab projects on Kickstarter to share them with you first. The funds we raise here go toward manufacturing and also help us continue to design future amazing products. We wouldn’t be here without the loyal support of our customers. It is your support, feedback, and encouragement that have brought us to this point. We are excited to continue to grow together.