Introducing: The world's first trackable circular fashion for conscious consumers that want to be part of the solution. Keep your basics circular and track their journey through the upcycling process once they've served their purpose in your closet. Perfect fit, quality and purpose. A transformation to a circular way of life.

With the individual QR code found on every item, you can easily track where in the loop system your item is, and how many pieces of clothing it has been before. 

We have made a truly circular fashion line filled with wardrobe essentials for men and women. This line is part of a trackable closed-loop system that makes all of us at A Good Company both happy and proud when we think about it. You will be too – when you walk around in our truly circular basics collection!

We have been working on this truly circular fashion line for more than a year, scrutinising suppliers (we looked at over 800 different potential partners) and making sure that the production was in line with what we stand for as a sustainable and social impact startup. With our circular fashion line, just send the clothes back to us once they've served their purpose in your wardrobe – or drop them off at one of our circular city hubs – and we'll make a new piece of clothing out of them.  As an incentive to take part in the loop system, you'll get a discount on your next circular purchase.  

A little further down the line, you'll be walking around in a fabulous-looking garment that used to be a LOT of other garments. And on it goes. Although after about 7 (!) loops, the cotton fibre becomes a little too thin to make clothes from and then the worn-out items find new purpose as cotton stuffing for furniture.

We make sure to make your contribution to the loop as easy as humanly possible.

When the clothes have served their purpose in your wardrobe and you can send them back to us, or drop them off at one of our circularity hubs, and we will recycle the cotton and turn it into new clothing.

In this instance, we're using the T-shirt made from recycled and organic cotton as an example. The same procedure goes for all the items, you can drop any of your worn-out garments from our circular clothing line with one of our sustainable partner hubs located in major cities across the globe. Just reach out when you are ready to give back to the loop!

How we use local loop systems to save on shipping

All of our items are in the very best quality and are part of our amazing loop system.  

WOMEN’S CREW NECK T-SHIRT

A timeless classic. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. 

WOMEN’S RIB TANK TOP

A Good rib tank top is made from both recycled and pure organic cotton. It has a slim fit, hip length and the perfect ribbed neck. 

WOMEN’S RIB LONG SLEEVE

A Good rib long sleeve tee is our go-to comfy favourite. This t-shirt is made from both recycled and pure organic cotton. It has a slim fit, regular length and a ribbed neck. 

 Difficult to pick just one? We know, that's why you can buy them in multi- and mega packs.

MEN’S CREW NECK T-SHIRT

A Good Crew Neck tee is a timeless classic made to last. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. 

MEN’S INTERLOCK CREW NECK LONG SLEEVE

A Good Interlock Long Sleeve tee is our go-to comfy favourite. This t-shirt is made from both recycled and pure organic cotton. It has a slim fit, regular length and a ribbed neck. 

MEN’S  V-NECK T-SHIRT

A Good V-neck tee is a stylish classic. This t-shirt is made from both recycled and pure organic cotton. It has a straight fit, hip length, mid-length sleeves and a ribbed neck. 

Our truly circular fashion line makes you feel doubly good, not only because of the high quality of the fabric but also because you're being kind to the environment!

WOMEN’S HIPSTERS

A Good Hipsters bottoms are comfy and supportive. With an everyday cut and backside coverage.

WOMEN’S BIKINI

A Good Bikini Bottom is our old-time favourite essential. With a classic cut and a smooth feel.

WOMEN’S THONG

A Good Thong has a sleek design and is super smooth and comfy.


Each item in our truly circular fashion line saves more than 4000 litres of water compared to the same item coming out of the fast fashion industry.

MEN’S BOXER BRIEF

A Good Boxer Brief is our classic style. Comfortable and nicely fitting.

MEN’S BOXER TRUNK

A Good Boxer Trunk is our modern twist to a timeless classic. Fit and comfort guaranteed.

MEN’S Y-BRIEF

A Good Y-briefs offer comfort and support.


Walk with an extra bounce in your step knowing that you are part of the solution.

UNISEX HIGH SOCKS

Our sleek design makes A Good High Socks perfect for the office or everyday use. Works with any shoes.

UNISEX ANKLE SOCKS

A Good Ankle Socks are smooth and have a comfortable stretch. These guys will be your work-out + go-out buddies.


The fit of our T-shirts is straight with a range of male and female sizes tailored to compliment all body types. Sleeves are mid-length and a ribbed crew neck collar offers comfort and stretchiness for ease of movement.


The long sleeve for both men and women is slim and is designed to work well as an active garment – it's one of our team's absolute favourites.


The rib tank top for women flatters every form and has a slim fit, hip length and the perfect ribbed neck.


Our underwear and socks have been designed to be generous in their fit, hopefully, you will love them as much as we do.


Also, pro tip: Why not switch the women's clothes for a men's size for a baggy fit?


Linear and fast fashion is not a sustainable way forward and we'd like to see it become a thing of the past. With circular fashion, many of the industry's major issues are eliminated. Adding to that, we make sure that all our production is sustainable and that the people behind the clothes are being treated well and paid a fair wage.

All our garments are made using materials that are gentle on the skin and the planet. 

Certified organic cotton from Australia: Certificates from GRS (Global Recycle Standard), OCS (Organic content standard) and Certified by the Australian Chamber of Commerce and Industry as well as Chamber of Commerce and Industry Queensland.


Certified recycled cotton: With our recycled cotton t-shirts you are wearing fabric waste, but trust us, it's good waste. This is certified by the Global Recycled Standard.


Lyocell:  Made from wood chippings obtained from well-managed forests, the TENCEL™ Lyocell fibres we use have received the European Award for the Environment from the European Commission in the category “The Technology Award for Sustainable Development”.


Bamboo:  Its main advantage lies in the fact that it's antibacterial, highly sweat-absorbent and hypoallergenic. It doesn't need fertiliser and actually self-regenerates from its own roots. In addition to this, bamboo also has insulating qualities, meaning it can keep your warm during winter and cool during summer. 

Jens Helmersson, an industry expert, shares his thoughts on linear fashion and how more companies need to switch gears to circular fashion – like us. A while back, our CEO Anders spoke to the CEO of H&M Group, in a candid interview about the future of linear and circular fashion. Take a look here!

We are a Swedish sustainable & social impact startup that began this exciting hike in March last year. Since then, we have been working tirelessly towards our main goal: Inspiring people to end their mindless consumption and instead make conscious decisions. In just a short time, we have made so many friends all over the world. We're energised by the notion that we are thousands of people pulling together and each and every one of us are amping up our individual climate action – and helping to spread the word. 

If you want read more about the campaign, materials and factories we partner with, take a look at our site. We are a carbon-negative company and certified by B-Corp. Our latest carbon report can be found here!

Come along on the journey from idea and creation to development and execution!

Join our ever-growing community of people across the globe who all share in our vision to move away from mindless consumption and instead make conscious decisions in our everyday lives.