The First Herbal Pet Food in North America

Healthier life for dogs by the power of natural herbs from the East-"When East Meets West" Freeze Dried Raw + Traditional Eastern Herbs

Category: Food & Beverage

Funding Campaigns


almost 2 years ago

View On Kickstarter


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Jul 18, 2022

Let me know if you actually start making all sorts of pet food instead of just dog food!

adam a.
adam a.
Jul 14, 2022

Forwarded to a vet friend, def up her alley 

Karen Y.
Karen Y.
Jul 13, 2022

Staying healthy is top priority

Jul 2, 2022

Healthy food options for animal kind :)

Manon G.
Manon G.
Jun 30, 2022

Will we be able to buy the food after the campaign and from where country.

Kevin P.
Kevin P.
Jun 29, 2022

Thank you, Stephane! We just launched our campaign this morning! Feel free to check it out! And garb two bags for your furry babies.  

Steph L.
Steph L.
Jun 22, 2022

Like this freeze-dried pet food with all its beneficial nutrients! Good luck in this endeavour!

Campaign Info


Introducing "When East Meets West" Freeze-Dried Raw Pet Food

 Using the Power of Eastern Herbs to Improve Your Dog's Health

Two Amazing Flavours to Love 

We are bringing your dog 2 delicious recipes to try and love.

1.  Beef & Goji Berry Harmony Recipe - Made with real premium meats, fruits & vegetables and Traditional Chinese Herbs.


2. Salmon Duck & Ginseng Balanced Recipe - Made with high-quality meat, seafood, fruits & vegetables and Traditional Chinese Herbs.


What is in this holistic bowl? 

We keep it simple with our bowl, only using ingredients we know will help them thrive! 


 What are the Ingredients & Guaranteed Analysis? 


How Will My Dog Benefit From This Food?


What's Special About "When East Meets West"?

Humans have benefitted from Eastern herbs (TCH) for many centuries, why can't we do the same for our dear dogs? We absolutely can! 



We Care about the Science!

We work with the University of Guelph for research about the health benefits of Eastern Herbs for our dogs!



Ph.D. Animal Nutritionist at University of Guelph


Where Do We Source From?

 Find out more about our sourcing on our FAQ section below!


How do you feed? How much do you feed?  



Conventional kibble is a well-known culprit for causing chronic diseases in our dogs. Our dogs can’t tell between what’s healthy and not, so it’s up to us to make a choice on what is ACTUALLY GOOD for them.


 Compare us to conventional kibble!       


 What Are Your Rewards For Backing Us Early?  


Stretch Goals 

Stretch goals rewards are special add-on items that will ONLY be unlocked at their respective goal amounts!


Check them out!


What is the timeline for this project? 

Frequently Asked Questions

1. Is TCH safe for my dog?

 Answer: Absolutely! Charmy is working with Ph.D. nutritionists from the University of Guelph to ensure that TCH is safe and beneficial for our canines. We are formulating our recipe with their help and guidance. 


2. Where are you sourcing your ingredients from?

 Answer: We know the importance of using the highest quality ingredients as dedicated pet parents. All proteins we are using will be sourced sustainably and ethically from North American farmers and fishers. As well as the organic fruits and veggies. This will roughly be 99% of the entire formula. 

Due to unavailability of certain TCH (Traditional Chinese Herbs) in North America, a few of the ones we will use (goji berry, astragalus root..) will need to be sourced from Mainland China. We assure you to hold these herbs to the highest quality standards, ensuring they are sourced from safe and reliable facilities.This will roughly be 0.5-1% of the entire formula.


3 What are Traditional Chinese Herbs?

 Answer: Traditional Chinese Herbs (TCH) come from Traditional Chinese Veterinary Medicine (TCVM), a set of medical practices used in East Asia for more than 5000 years. It uses food therapy to address the imbalance of energy in the body. Herbs such as goji berry, ginseng and ginger have been used and shown to improve overall health in model species.


4. What if my dog doesn't like the food?

 Answer: The Charmy team wants you and your dog(s) to be 100% satisfied, so if your furry one doesn’t like the food, we will be happy to replace the product or refund your money to you. 


5. When will orders be shipped?

 Answer: We estimate the fulfillment of rewards and shipping of “When East Meets West” shipping to start in September 2022. However, in case of any change in this fulfillment date, we promise to keep our backers updated frequently!


6. Do we meet AAFCO guidelines?

 Answer: Charmy's "When East Meets West" will meet and exceed AAFCO guidelines.


7. What's the shelf life?

  Answer: The official "best before" date is 2 years. Because this is a freeze-dried product, it can last much longer than 2 years if stored in the fridge. 


 What’s Charmy’s story? Why are we doing this? 

We started in 2020 after Zach, our founder, experienced a tragedy with the passing of his family Golden Retriever, Kimi due to multiple chronic conditions.

He realized the importance of proper nutrition in the longevity of our canine friends. Since the start, Charmy has had one singular mission; to help our dogs live longer, happier and healthier lives.


Meet the Charmy Team! 


What Else Sets Charmy Apart?

Our Tech-Driven Mission. 

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