Wildpool is performance footwear in disguise, and it pulls it off beautifully. Fast-draining drainage holes, an orthopaedic-informed footbed, odour-resistant EVA, and a clean modern silhouette that works equally well on trails or city streets. It's the rare outdoor shoe you'd actually choose to wear on a dinner date.

The fully circular model (wear, return, recycle, remould) is genuinely rare in footwear and not just marketing copy. There's a dedicated "Environmental Commitments" section in the campaign, showing this is baked into the product DNA. Each pair even ships with a reusable drawstring bag.

The Launch Special at £48 (~$65) saves backers 20% off the £60 RRP, and the Double Dip Pack (two pairs) at £85 (~$115) slashes 30% off. For waterproof, orthopaedic, circular footwear with global shipping and an April 2026 delivery, this is a very competitive price point.