Looks coool!

This project seems to be responsible

Nice value

Compact design looks great

Lithium Ion battery holds up for 400 days

The design is interesting and seems to be geared toward functionality.

Same as any electronic device.

Can be worth its value if you actually own a vehicle or bike.

The design looks good. I am not so sure about the claim that it is faster and less noisy than some other products already on the market. Quieter and faster than a huge air compressor? Sure. Quieter and faster than my all-in-one air pump / jump-starter / battery charger / roadside emergency light system? Not from what I can tell by watching the videos at the bottom of the page.

It's supposed to be made in a way that is long-lasting, which is good, and they are committed to giving a tiny 1% to a non-profit.

For me, this is not a great value. Even at the Kickstarter price, it's almost as much as my all-in-one which can inflate anything (just as quickly and quietly, so far as I can tell from videos in the campaign page) but can also charge my phone or other USB devices, charge my car's battery, jump-start my car, and flash different colors in case of roadside emergency, while also containing a hands-free, point-able flashlight. If someone is really a dedicated road-tripper like myself, the ONE that does just one thing is not the best choice, and it certainly isn't a good value at 2/3rds the cost (closer to the same price once KS campaign ends) of an all-in-one emergency power bank / compressor / more. So, I am not any more likely to get a ONE than I am to get rid of the full-sized spare in my car's trunk. If someone wants something that JUST INFLATES, nothing more, and will fit in a glove box, then this might be a good value for them - I don't know that it is or it not, but it might be.