NOVO™ Duffel: Sanitize and refresh your gear on the go

Patented ionic refreshing process | Gentle on items | 4 cleaning cycles | Scented cartridges | Free smartphone app

Categories: Bags & Luggage, Health & Fitness, Outdoors & Sports

Funding Campaigns

NOVO Duffel BackerClub

over 2 years ago

View On Kickstarter


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Karen Y.
Karen Y.
Jul 14, 2022

This would've been useful when I went on a trip and returned with clothes that stunk xD

Matt @ BackerClub
Matt @ BackerClub
Mar 18, 2022

Hey Emmanuel, We tend to agree that it is not for your “average” gym-goer that's for sure. But the no free shipping on such a high ticket item is a good point! 👍🏻

Mar 16, 2022

No free shipping + expensive 

Campaign Info


Play. Sweat. Clean. Repeat. Cutting edge DRESSFRESH® technology will sanitize and refresh your clothes, sports gear and shoes, without the use of water or chemicals.

Whether you’re heading to the gym, airport, office or your kid’s sports practice, NOVO promises to keep your belongings fresh.

When it’s time to change your scented filter, access the NOVO system on the exterior side pocket of the bag to swap the cartridge. 


DRESSFRESH® technology* facilitates fast, convenient cleaning without any sprays or wipes. This eco-friendly process runs in two stages.

The first stage supercharges the air inside of the bag to create ionized oxygen, effectively removing anything living at the microbial level and neutralizing any odor molecules on your items. The second stage runs the charged air through a filter cartridge to remove any remaining gases and by-products prior to completion.

*US Patent ID: US10851491B1

The scented cartridges leave behind a nice scent inside of the main compartment for an enhanced user experience when opening the bag after a cleaning cycle.

All zipper pulls, clips, and other metal accessories are made from durable metal hardware. This ensures the bag’s accessories can endure the wear and tear of daily use for years to come.

NOVO’s exterior is made from a mix of tarpaulin and rubber coated vinyl on the sides along the bottom, making it perfect for travel and outdoor use. Plus, we added a hidden weatherproof exterior pocket to keep your personal items safe and dry!

The duffel bag features an 8-point anchor system on top of the bag to secure your larger items like a basketball or a yoga mat. The carabiner clips, carrying handles, shoulder strap, backpack straps and bungee straps let you customize the way you carry.

With NOVO, you’ll have access to two (2) external pockets, one (1) hidden external pocket that’s weatherproof, and two (2) internal zippered mesh pockets!


Within the free DRESSFRESH app, you'll create an account, pair your bag, and select a cleaning cycle. The app also shows you battery life, cartridge life and cycle progress.

There are four cleaning cycles to choose from:

  • Quick (15 mins)
  • Light (30 mins)
  • Normal (45 mins)
  • Heavy (60 mins)

When your cycle is running, the app will highlight the stage it’s on and show a countdown timer until complete. The button on the module will also flash different colors, corresponding to the current stage.



DRESSFRESH Founder & CEO, Aram J. Razouki (AJ), started this company to create an easier way for people to refresh their previously worn outfits. He found that cleaning synthetic materials in easy-care or performance clothing, sports gear and shoes was not easily done by washing machines and chemical sprays. These materials would trap odor-causing germs deep within the fibers, making them difficult to remove. He invented an ionic refreshing process capable of eliminating germs and odors on these hard to clean items, using no water and no chemicals. This patented system is the core of DRESSFRESH® technology and is built inside the NOVO Duffel, giving people a convenient way to stay fresh on the go.

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We can’t thank you enough for checking out our project and helping us make the NOVO Duffel a reality.

We know not everyone will be able to support us with a pledge, so even if you can’t give a dollar or pre-order a NOVO Duffel, you can help us spread the word on Twitter, Facebook, Reddit, Instagram and anywhere else you can think of!