Newsletters, website listings, social media posts, and forum conversations provide exposure for your crowdfunding campaign.
Provide unique incentives to our members to motivate them to pledge for your project. This is our BackerClub Special Perk tradition.
Ask for valuable feedback on your campaign from our members that have backed a project or two (actually, 109 on average to be exact).
All campaigns submitted to BackerClub undergo a review & approval process. The following services are offered to approved submissions.
I know a big question when launching a campaign is
how do I boost traffic or get in front of people? This is now my 3rd Kickstarter campaign and I have tried a few promotion
services. None of them worked before today.
As of today I have received 101 backers for $3,476 from BackerClub and they keep coming in. The surge of activity sky rocketed me to #1 in the food category and top 20 live projects overall on Kickstarter. So BackerClub works.
Brian Gibson - Founder of Seally Cap
As a campaign, you get pitched by multiple people claiming to be the next best thing for your success...To be honest your site is the hands-down most reputable thing we've encountered.
Truth be told I was skeptical at first because there are a lot of paid promotion services out there and I feared that BackerClub may be one of them. I will obviously be recommending the service should anyone I know require assistance in crowdfunding.
BackerClub members provided a phenomenal boost to my Kickstarter campaign. I had hit a mid-campaign slump when their support jump started my effort. They eventually accounted for 25% of my total pledges.
Project creators have access to our Creators Dashboard, which allows them to see details about their project on BackerClub.
When it comes to member pledging, Creators can see who, when, and for how much their project's been supported.
An email sent to our newsletter subscribers that highlights multiple projects.
Click to see entire example
An email sent to our newsletter subscribers that showcases a single project with detailed content.
Click to see entire example
We like to keep things simple at BackerClub, and our industry-leading guarantee is no exception. Here's how it works:
If you reach the end of your promotion period and you haven't received at least $349 in new member pledges, you're entitled to a refund to make up the difference. Now isn't that some low-risk advertising!
Plus - if your promotion isn't reaching that minimum pledge guarantee within 1 week of advertising with us, we'll reserve an additional spot for your project in our shared newsletter for free.
50% United States
30% Western Europe
Members in 130 Countries
68% Male / 32% Female
33% Age 25-34
109 Average Projects Backed
Middle+ Discretionary Income
Tech & Design
Apparel & Footwear
Home, Kitchen, & Pets
When you complete an application to be in our Club, here's what happens:
Sometimes, a particular campaign just isn't a good fit for our Club. In this event, we typically notify you of the reason for the rejection and we provided a full refund equal to your original payment.
From there, we recommend that you research additional ways of promoting your campaign to a receptive audience.
As sad as it is, this happens from time to time. When it does, you're entitled to a $349 refund as part of our Guarantee.
Yes! You absolutely should. Doing so will ensure we get all of the promotion setup completed in time for your launch day. This means you get the most value from your advertising budget:
We have an entire page dedicated to this topic that you can read here. It contains a lot of information, along with special perk recommendations that you can copy & paste for your application to the Club. Please check it out, and now we'll include a brief synopsis here:
Since 2014, it has been a tradition for creators to offer a special incentive (aka, a special perk or special reward) to our members in order to promote your campaign within the community. The special perk you provide can be tailored to match your campaign, the product(s) you're launching, your budget, and your post-campaign operations.
The special perk you provide will significantly impact your advertising success. It's not the only factor, nor the most important (the overall quality and conversion rate of your campaign is most critical), but when comparing 2 equal campaigns in the same category, the one with the better special perk will typically see more support from our members (as one would expect).
To provide a special perk to our members, you simply decide what you'd like to offer them and provide a description of the perk + instructions to redeem. Here are some of the common perks and claiming strategies that creators will offer members:
Providing advertising content to us is optional.
If you have particular messaging or image content you would like to include with your promotions, you can simply let us know and we'll do our best to accomodate. By default, we base our promotion content on the following: